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Strategy

Complementary – Modern – Affordable


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CFAO Retail adapts modern distribution to African markets, while respecting local consumers' values and needs in order to offer them modern shopping centres and quality products at affordable prices.

Consumers – at the heart of the project.

  • An emerging middle class
  • Increasingly demanding African consumers
  • A growing appetite for modernity, quality and access to services tailored to their lifestyle

In response to these new needs, CFAO Retail offers African consumers modern distribution in line with international standards.

EXPERTISE

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