CFAO Retail and Carrefour enter African e-commerce market in partnership with the Jumia online shopping platform
26 November 2018: Adialea, the joint venture between CFAO and Carrefour, has announced the signature of memorandum of understanding with Jumia...
26 November 2018: Adialea, the joint venture between CFAO and Carrefour, has announced the signature of memorandum of understanding with Jumia, Africa's leading name in e‑commerce, to sell Carrefour products through the company's online shopping platform.
The multi-channel initiative is part of the strategy developed by CFAO Retail and Carrefour to give all consumers access to quality products at affordable prices.
The agreement covers the countries in which CFAO Retail is currently developing its business: Côte d’Ivoire, Cameroon and Senegal.
Jean-Christophe Brindeau, CEO of CFAO Retail: "Carrefour-brand products are very popular with consumers in our different Carrefour and Carrefour Market stores in Abidjan and Douala. Today, we are delighted to offer them a new distribution channel and make the most of rapid growth of e-commerce in Africa. It is crucial that we continue to diversify channels to meet their expectations."
Carrefour products will be available for purchase through the Jumia platform in early 2019.
The agreement coincides with the signature of a partnership with Jumia in Kenya by
Majid Al Futtaim, Carrefour's established partner in the Middle East and East Africa.
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