CFAO welcomes five new brands into its club of brands in Africa
A second group of international brands is joining the club of brands created by CFAO for Africa...
A second group of international brands is joining the club of brands created by CFAO for Africa. This innovative club gathers a new generation of brands wishing to support the rise of the African middle class. Five international brands joined the club in November 2014.
Among the new brands, the perfume and cosmetics chain Beauty Success and the footwear brand San Marina will be strong additions to the beauty and personal equipment segments.
At the same time, Jeff de Bruges will be inviting consumers to discover its chocolates in its specialized shop concept.
The restaurant chains El Rancho and Baïla Pizza will be among the flagship brands of the Food Court, a lively meeting place at the heart of CFAO's shopping centers in Africa. Varied offerings and menus that are adapted by the restaurant operators will make it possible to satisfy the tastes and expectations of African consumers.
“Many brands have contacted CFAO to express interest in joining our club of brands. Our strategy, which draws on our in-depth knowledge of the continent, enables us to introduce these brands to Africa and to develop them. Other signatures are in progress. They will soon be added to our offerings", says Xavier Desjobert, Chief Executive Officer of CFAO Retail.
The club of brands, which will include a total of around 20 brands, will open in several dozen shopping centers operated by CFAO in eight African countries: Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Nigeria, Democratic Republic of the Congo and Senegal.
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