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Our brands

Bonobo

Bonobo Jeans offers affordable jeans for an open-minded, optimistic and committed generation

A unisex jeans vendor since 2006, Bonobo Jeans offers affordable jeans for an open-minded, optimistic and committed generation. The brand offers the widest range of jeans as well as fashionable wardrobes suited to every moment in life. Bonobo Jeans has developed a “new jeans spirit”, committed to the values of respect and harmony between men, women and their environment.

The brand is currently available in 350 shops in France, as well as 20 others in Italy, Benelux and, since the end of 2013, in China and Saudi Arabia.

Since 2009, Bonobo Jeans has involved its customers in the Jeans Foundation, highlighting the work of the NGO, which combines social responsibility and sustainable development.

For example, Bonobo involves its customers via the recycling of jeans, available in stores all year round, in partnership with the Emmaüs movement, as well as in partnership initiatives with Planète Urgence and Awely, to protect apes in the Democratic Republic of Congo.

Bonobo website