Mass food retail
CFAO Retail, as a partner and franchisee of Carrefour, is drawing on the strength of the Carrefour retail brand to become a "leading player" in modern retail.
Carrefour, as number two in the world and present in more than 30 countries, will provide its retail expertise, and CFAO its experience in the African markets.
The challenge for the partnership lies in adapting Carrefour concepts to the habits of African consumers.
- Structuring the offer of products and services through a detailed knowledge of local customers and their expectations
- Rely on local skills to recruit, accompany and train employees
26 November 2018: Adialea, the joint venture between CFAO and Carrefour, has announced the signature of memorandum of understanding with Jumia...More
Abidjan, 22 November 2018: CFAO Retail today celebrated the inauguration of its third store in Côte d’Ivoire and its fourth in Sub-Saharan Africa....More
Today CFAO Retail is launching a new distribution format in Cameroon, two years on from the opening of the first PlaYce shopping centre in Côte d’Ivoire...More