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Mass food retail

CFAO Retail, as a partner and franchisee of Carrefour, is drawing on the strength of the Carrefour retail brand to become a "leading player" in modern retail.

Carrefour, as number two in the world and present in more than 30 countries, will provide its retail expertise, and CFAO its experience in the African markets.

The challenge for the partnership lies in adapting Carrefour concepts to the habits of African consumers.

Two priorities:

  • Structuring the offer of products and services through a detailed knowledge of local customers and their expectations
  • Rely on local skills to recruit, accompany and train employees


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