International Brands are under-represented on the African continent and it is difficult to find all business sectors under the same roof. To address this gap in the market, CFAO Retail is a franchisee of large international Brands allowing it to offer a diversity and range of products in its shopping arcades to respond to consumers' needs.
- Brand operations carried out entirely by CFAO Retail: thanks to a team of qualified managers responsible for operational quality and respect for partner Brands' concepts.
- A business model which can be duplicated across all target countries while adapting to the specific requirement of each market.
26 November 2018: Adialea, the joint venture between CFAO and Carrefour, has announced the signature of memorandum of understanding with Jumia...More
Abidjan, 22 November 2018: CFAO Retail today celebrated the inauguration of its third store in Côte d’Ivoire and its fourth in Sub-Saharan Africa....More
Today CFAO Retail is launching a new distribution format in Cameroon, two years on from the opening of the first PlaYce shopping centre in Côte d’Ivoire...More