Construction and management of shopping centres - PlaYce
Modern mass retail has a very modest market share in Western and Central Africa. The lack of infrastructure and transport difficulties in capital cities are hampering retail's development. In order to respond to the population's needs, CFAO Retail is responsible for end-to-end construction and management of its shopping centres, establishing:
- Various formats of sales outlets which adapt to consumers' specific needs and the geography of cities.
- Sites chosen for their accessibility.
- Sales outlets constructed according to international standards in mass retail.
- Modern, high quality architecture and colourful and welcoming interior design.
PlaYceThe African mall according to CFAO Retail :
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• Open 7 days a week |
• Carrefour's Hypermarket |
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• Many parking spaces |
• Catering areas |
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• Many shops and services |
• Relaxation areas |
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Ambition
News
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11.26.18
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26 November 2018: Adialea, the joint venture between CFAO and Carrefour, has announced the signature of memorandum of understanding with Jumia... -
11.22.18
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Abidjan, 22 November 2018: CFAO Retail today celebrated the inauguration of its third store in Côte d’Ivoire and its fourth in Sub-Saharan Africa.... -
12.5.17
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Today CFAO Retail is launching a new distribution format in Cameroon, two years on from the opening of the first PlaYce shopping centre in Côte d’Ivoire...
